Awesome Motive

Social Media Management

2021-2024

Revamped Awesome Motive’s social media strategy, driving triple-digit growth in engagement, reversing declining trends, and taking brand presence to the next level.

Awesome Motive is a leading digital solutions company, powering some of the most popular tools in the WordPress ecosystem. As their Social Media Manager, I was responsible for restructuring their multi-platform strategy to enhance engagement, grow their audience, and align content with business goals.

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+42% Facebook Reach

+81% LinkedIn Button Clicks

Focus Areas

Growth & Engagement → Increasing reach, interactions, and followers across all platforms.
Content Strategy → Leveraging Reels, Carousels, Threads, and interactive posts for impact.
Platform Optimization → Aligning content to each platform’s strengths and audience behavior.
Business Alignment → Ensuring social efforts supported company goals.

A visual-first approach = Blending education & engagement

This post alone contributed to a 4% quarterly growth in follower conversions

Designed to encourage replies and shares

+260% Instagram
Profile Activity

PLAY

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Using Google Search Console to Grow Website Traffic

21% Increase in Retweets & 22% in Replies

+148% Total
Follower Growth

Takeaways

1. Data-driven strategies turn engagement into growth.
2. Tailored content for each platform drives stronger, more meaningful connections.
3. Success on social media isn’t just about posting; it’s about optimizing, engaging, and adapting.